Facebook just made a subtle alteration to its logo, which was originally designed in 2005, according to Brand New — a blog that covers redesigns of brands and products.
Here's what the new logo looks like, as Facebook product designer Christophe Tauziet recently tweeted:
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK
— Christophe Tauziet (@ChrisTauziet) June 30, 2015
Notice anything different? Now take a look at the old Facebook logo and see if you can spot the change.
Facebook via Wikipedia Commons
The text in the new logo is a bit slimmer and sleeker than that of the older logo, which features letters that are thicker and more block-shaped. The difference is most noticeable when you look at the way the letter "a" is written.
Josh Higgins, Facebook's creative director, told Brand New that the company set out to "modernize" Facebook's logo and make it feel "more friendly and approachable."
"We worked with Eric Olson — whose typeface Klavika was used in the original logo — and developed a custom typeface to reflect where we are now and where we are headed," Higgins said to Brand New.
The change only applies to the wordmark logo; the tiny F symbol you see on Facebook's homepage will remain the same.
Source : http://www.businessinsider.com
